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Sabtu, 18 Desember 2010

7 Ways to Drive Laser-Targeted Traffic to Your Business




An limb trader may have all the belongings needed for him to be able to succeed in a studio such as branches marketing. He may have the necessary drive, persistence and industry to be able to understand how the orderliness works. He may have all the clothes necessary in supporting the business, including a really unique and interesting website which could earn him a chances if only the whole cosmos could see it. However, all these would prove useless if he does not know how to yearning commerce to his website. His studio would sink into oblivion together with all the sales, danger and dreams that he bravery have realized if he only knew how to do this particular task.

Getting tribes who idea to see one’s website is a difficult action if he test to consider the deed that there are rivals everywhere waiting to pawl him down. The offensiveness of the internet as well as the branches marketing universe has given lineage to the fierce contest between branches marketers, each of whom has his own great output to offer. With all the websites piling on summit of each other, how would one be able to pad out? The seven best manner to yearning laser-targeted commerce to one’s own website would assistance those who are partiality on adhering it out with this shops wherever it is restriction to income them.

The first step in driving commerce to one’s website is by relying on occupation motor and what they tins do for the branches merchant concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having summit hunt motor rankings is vital in structure commonness links, and the utility of the justness keywords is important in attaining this goal. Once a website is on summit of the list, it is easily accessible to anyone who poverty to see it for himself.

The aide method in driving trade to one’s website is by contacting other webmasters for a possible link transfer partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish interaction by personalizing cosmos as wealth as possible. It is then possible to type reciprocal link exchanges between webmasters whichever technique the branches merchant prefers.

The third technique is through document one’s own articles. This is an effective method in advertising a website, because good component that are appreciated by proofreader testaments lead them to visit the writer’s very own website out of sheer interest.

The fourth method is through joint surgery marketing. This is one of the mass effective manner of advertising a output or a service. Having a companion through advert swap or link trick is beneficial to both parties as it allows them to sweeps a wide buyer basis in a shot sum of time.

The fifth is through linking limb programs. Having affiliates to do the employment medium allowing them to bring tons of trade to a website. Skyrocketing sales would be realized as a result, and both the branches and the website holders testaments privilege from the situation.

The sixth is by owning a scrolls of subscribers that one tins refer to every so often, because they are those which would prove to be valuable estate for the trader concerned. The utility of autoresponders and personalized newsletters is one method of maintaining manner of them all, and conveying on to them by leasing them know roughly new merchandise and services is an essential role that should be done by the branches merchant concerned.

The seventh is by knowing one’s show through and through. It is important for trade to be targeted to those who bravery have a special interest in the topic or theme of one’s website. This way, a solid buyer basis is departing to be created. Once a potential buyer shows an interest in a particular website by giving it a visit, one must not scrap time in testing to bazaar him that his attempt is importance it.

Traffic producing strategies are important in testing to type one’s limb marketing career inch forward. It is always advantageous to diagram one’s moves in any studio that he power undertake. This is particularly so in limb marketing. If one knows how to get group to see what he has to offer, then he is on the correctness

Senin, 22 November 2010

How Business Coach Program Can Help You Become Peak Performer in Growing Your Business?



By Yuri Amadin

Do you play sports? Or do you ever pay attention to the world athletes such as Michael Jordan, Roger Federer, Tiger Woods, etc. I remeber when I was in the US, I saw an ad on TV, I forgot what what product was, but it showed how Tiger Woods, was hitting golf balls at the open driving range when it was raining hard. How does this relate to business and being a peak performer? Lets switch to business a bit now, another movie I just saw was “Social Network”. Movie about how “Facebook “ that was created by Mark Zuckerberg. The movie explored the process on how Facebook was created, and you can see how some of athletes qualities in becoming champion, were shown in Mark’s characteristics:

What are those qualities:

  • Sure of his ability. He’s so confident and that when he was in the zone, there was time when he worked for 36 hours straight.
  • He was always willing to participate to learn new materials and study with the best in the world. He attended Bill Gates lectures in Harvard and also participated in groups and communities that supported his goal.
  • Always work hard.
  • Willing to accept targets and objectives. He had an objectives in his mind to move the college social life in many universities online and he sticked to that goal.
  • Constantly search for new ideas, trends and changes. He refused to immediately monetize from his Facebook, because he’s still developing it and putting new ideas and trends into it. He even moved to California and met Napster’s founder to browse for new ideas.
  • He consistently applies the principle of “ Constant And Never Ending Improvement” or Kaizen in Japanese to achieve and transform his goals.

Now the question is, how can a business coaching program helps you, small business owners, achieve these qualities? For the last 5 years of my coaching practice, 90% probabilty of chance that created success in my clients results was the ability of the clients to be a peak performer.

I didn’t always had clients with above qualities, many of them actually did not. What changed them was the “WHY” factor. They were either in extreme business pain or want to get a certain reward so bad, so they had to change.

My job was a coach in the beginning is to lay down the rules for successful coaching results, these rules were made to drastically change their attitude to become peak performer. Once they agreed, all technical stuff to produce results are easy to achieve.

If you would like to discuss on how I can help you achieve your business and personal goals, please email me at bisnisgerilya@gmail.com and tell me your 3 biggest problems and what outcome you want to achieve in the next 12 months.

Rabu, 17 November 2010

How To Build Cash Reserves in Your Business?


Building Cash Reserves

Building a financial cushion for your business is never easy. Experts say that businesses should have anywhere from six to nine months worth of income safely stored away in the bank. If you're a business grossing $250,000 per month, the mere thought of saving over $1.5 million dollars in a savings account will either have you collapsing from fits of laughter or from the paralyzing panic that has just set in. What may be a nice well-advised idea in theory can easily be tossed right out the window when you're just barely making payroll each month. So how is a small business owner to even begin a prudent savings program for long-term success?

Realizing that your business needs a savings plan is the first step toward better management. The reasons for growing a financial nest egg are strong. Building savings allows you to plan for future growth in your business and have ready the investment capital necessary to launch those plans. Having a source of back-up income can often carry a business through a rough time.
When market fluctuations, such as the dramatic increase in gasoline and oil prices, start to affect your business, you may need to dip into your savings to keep operations running smoothly until the difficulties pass. Savings can also support seasonal businesses with the ability to purchase inventory and cover payroll until the flush of new cash arrives. Try to remember that you didn't build your business overnight and you cannot build a savings account instantly either.

Review your books monthly and see where you can trim expenses and reroute the savings to a separate account. This will also help to keep you on track with cash flow and other financial issues. While it can be quite alarming to see your cash flowing outward with seemingly no end in sight, it's better to see it happening and put corrective measures into place, rather than discovering your losses five or six months too late.

Minggu, 14 November 2010

Do You Know What Bookkeeping Is?


Bookkeeping Basics

Most people probably think of bookkeeping and accounting as the same thing, but bookkeeping is really one function of accounting, while accounting encompasses many functions involved in managing the financial affairs of a business. Accountants prepare reports based, in part, on the work of bookkeepers.

Bookkeepers perform all manner of record-keeping tasks. Some of them include the following:

-They prepare what are referred to as source documents for all the operations of a business - the buying, selling, transferring, paying and collecting. The documents include papers such as purchase orders, invoices, credit card slips, time cards, time sheets and expense reports. Bookkeepers also determine and enter in the source documents what are called the financial effects of the transactions and other business events. Those include paying the employees, making sales, borrowing money or buying products or raw materials for production.

-Bookkeepers also make entries of the financial effects into journals and accounts. These are two different things. A journal is the record of transactions in chronological order. An accounts is a separate record, or page for each asset and each liability. One transaction can affect several accounts.

-Bookkeepers prepare reports at the end of specific period of time, such as daily, weekly, monthly, quarterly or annually. To do this, all the accounts need to be up to date. Inventory records must be updated and the reports checked and double-checked to ensure that they're as error-free as possible.

-The bookkeepers also compile complete listings of all accounts. This is called the adjusted trial balance. While a small business may have a hundred or so accounts, very large businesses can have more than 10,000 accounts.

-The final step is for the bookkeeper to close the books, which means bringing all the bookkeeping for a fiscal year to a close and summarized.

You can email me at bisnisgerilya@gmail.com for free 10 Minute consultation to find out how I can help your business.

Senin, 08 November 2010

How to Audit Your Company’s Culture? A Case Study


By Coach Yuri Amadin

In my experience coaching many small business companies in Indonesia, one of the hardest problem to create growth is to change the culture of companies for growth. In this article, I am going to share with you the story with one of my client, what is currently going on and how we currently deal with this situation using Culture Audit. Lastly, we will give you on our special offer on how you can benefit from my service.

For the last 5 months, I have been coaching an old company that has been running for the last 35 years. Its a family business where the ownership is transferred from the father to the son with three brothers. The son has to lead a team of management with many of older people from his father generation. The son had no background in the industry, so for many years, the company focused on just making money without particular principle of keeping its promise, uncompromising quality.

The father had promise “uncompromising quality” to its clients and staff, but since the son led the team, the reality was the opposite. Due to chasing sales, they have used up all their resources for bad clients, so by the time good clients came, they had to add additional funds which ate up their margins.

So when I came, my job was to help them get uncompromising quality for real, not just lip service. Within a few months coching, the top management got their clarity on what outcome they would like to get and what core values that had to be reinforced so that it could become reality.

Problems started when I started to coach and push them in marketing, sales, planning and budgeting. I realized that it was hard to change their paradigmn from them depending on the clients to the clients depending on them,therefore;they had been comprimising. That session proofed that new core values that top management tried to implement did not work. Due to that, we did a culture audit.

After the culture audit, we found out that the core values that the top management set did not aligned with the management as well as with top management and the owner’s beliefs about the business. Knowing this is very important, because it will be useless to consult and talk about technical issues such as marketing and finance without addressing the company’s culture first.

Therefore;the next step that is need to be done is to bring this issue upfront to the whole team. Bring them into awareness that the culture is the real issue here. Then, coach them to go through it and get concensus on what are the next steps that the company want to make, cause technicals are easy, its the application that are not easy.

For those of you that want to know more on whether I can help your business, I offer you a 10 minute consultation with me over the phone. Within this 10 minute I can tell you straight on whether I can help your business and how. You can do that by emailing me at bisnisgerilya@gmail.com to set your appointment with me, Coach Yuri.

Kamis, 14 Oktober 2010

Case Study: How Coaching Helped Sea Food Restaurant Business?


I would like to share with you on how I helped one of my client who ran a Sea Food Restaurant Business. Let’s called him Mr. Jones. Mr. Jones attended one of my lead generation seminar and right after that he got a complimentary session with me to talk about his business. During that meeting, I found out several problems that he wanted to solve:

  • Time Management: At that time, Jones and his two brothers and sister was working for 100 hours a week, totalling 400 hours a month. Although he booked $250,000 revenue from four of his restaurants, he and his brothers and sisters only took $2,000 take home income.
  • Profit and sales issue: At that time, Jones was having inconsistent sales and profit . Some months were good sales, and others were bad sales. In addition to this problem was that he only had good sales and bad sales with the same time his competitors were having good and bad times. This made his restaurants commodity like and he didn’t like that.
  • Systems: He told me that he didnt have a good system in place, which made him work 100 hours a week. Part of this problem came from years of brain conditioning from his father where when his father started the restaurants, he had to stay there every day and never delegate his business.

As I was helping him, it took me about four months to turn the business around, here’s what I did to help him:

· In the beginning, I helped them change their mindset that business should be a profitable enterprises that provide passive income. This goal is the end of mind that they wanted to achieve. Another battle was I had to have very engaging conversations with all of them and empower them so that they understood that if they wanted different results, they had to change the way they think, change what they believe and change what they value. Only from here, and after I empowered them and hold them accountable, that they were willing to put the work on the table.

· From there , I addressed the time management issue first. Each of them was working 100 hours a week with only $2,000 take home pay. This made them $5 hourly rate and they they were not happy with that. From here, what they did is to set what hourly rate that they wanted to achieve. Once they set that up, we worked on identifying the hours that they work every week, which ones that produce the most money and which ones that did not produce that much money. After identifying this, we knew which ones that they needed to concentrate the most to increase their hourly rate, and that we created a block diary schedule for each of them where they need to follow them 90% of the time. The other activities that did not helped increase their hourly rate, we delegated them to his staff. We found and trained the staff that could capable to do the jobs that were delegated. Result, they work 40 hours a week by the 4th month.

· To help that process further, we worked on developing systems. First we identify what were the activities that are routine tasks per year, per semester, per quarterly, monthly, weekly and daily. From here, we identify their current standard operating procedures and modify them. Then we , found the right people and backsup system to monitor the results of the system. We used 4 leverage /guidelines to develop systems. We focus on systems in the areas of delivery plus distribution, people plus education, system and technology and last is system on testing and measuring (measuring all operations).

· We also worked on increasing sales and profits. Within 4 months, their profit has increased more than 300%. First we did the testing and measuring on their sales and profit. In this case, we identified each area that needed to be improved: namely profit margin, average sales amount, # transactions, conversion rate and number of leads. Then, we improved each area, starting with profit margin and average sales amount. We looked at the current menu and stream lined the menu to only highest probability of dishes that people would order and get rid of the rest. We created certain lunch and dinner package and promoted that. We calculated the average sales amount minimum per table and created checklist of drinks and food so that the waiter can upsell when they see customers. For conversion rate, we created many irresistable offer so that they would come to visit the restaurants when they saw our ads and promotions. As for improving number of leads , we created referral cards, banners, advertising and worked with other businesses using vouchers, etc.

That’s what we did for the last four months. Coaching made these changes possible because 3 areas of implementation of the plans are executed, which are new awareness on what they need to do, that the owners were taking ownership to make the changes and that I hold them accountable every week to make sure that they do what they plan to do.

To know more and learn more on how I can help your business, please email me at bisnisgerilya@gmail.com, we can then set 10 minute appointment over the phone to see whether I can help your business.

Sabtu, 02 Oktober 2010

Case Study: How Coaching Help Business Restructuring?

For the last 1.5 months I have been helping a client of mine restructuring his construction business using coaching methodology. His business has been around for 40 years and has built many of Indonesia's historical buildings as well as big projects.
Its a family business that the founder, the father has passed down the business to 2 of his sons to run the company. In this article, I will explain to you how my coaching has been helping this company getting out of trouble. It's an ongoing project.

One day, my friend called me to discuss his business with the thought of restructuring his whole business. His margin is too small and that his business has no positioning in the market and that he didn't have the clarity of his business vision. Due to this, his competent team is losing its spirit to produce quality work.

Here's what I did to help him:
  • First, I had a complimentary coaching session with the four brothers to address the present situation of the business as well as getting clarity on what outcome that they want to have on his business.
  • From here, using my 21 Silver Bullets problem-solutions method, I identified exactly what are the critical issues that need to be resolved and how to resolved them in 12 months.
  • In addition, I also conducted specific profiling analysis for the business owners (the brothers) and show the leader their natural tendencies in running the business and what actions he should take on his leadership.
  • I made specific bullet points solutions to move his business from chaos to control and profit.
  • After he became a client, I helped the client to clarify the direction of his business.
  • Then I helped the client strategized their actions.
  • From here, I identified what skills that the leaders and the team need to upgrade.
  • I provided team training and teach coaching to optimize their work environment and hold them accountable.
  • Lastly, I conducted private coaching sessions for each owner for them to master their psychology.
The results:
  • Within 1.5 months, they transformed their new company's vision, mission and core values of the company.
  • They have communicated the new direction as well as finding ways on how to turn their vision, mission and core values to be a living documents that can be manifested every day in their business.
  • They got the clarity on the common goal that they want to achieve within one year and has been working on the new marketing plan, KPIs and calculating their Return On Investment (ROI) on a weekly basis.
  • They have got the support of their staff and that their staff are working together in achieving common goal with brand new corporate culture
This is an ongoing coaching program, the owners are currently happy and that I am holding them accountable for their results every week.

So, if you;re interested to know more on how I can help your business restructuring, please email me at bisnisgerilya@gmail.com, thanks.