How to Audit Your Company’s Culture? A Case Study

By Coach Yuri Amadin

In my experience coaching many small business companies in Indonesia, one of the hardest problem to create growth is to change the culture of companies for growth. In this article, I am going to share with you the story with one of my client, what is currently going on and how we currently deal with this situation using Culture Audit. Lastly, we will give you on our special offer on how you can benefit from my service.

For the last 5 months, I have been coaching an old company that has been running for the last 35 years. Its a family business where the ownership is transferred from the father to the son with three brothers. The son has to lead a team of management with many of older people from his father generation. The son had no background in the industry, so for many years, the company focused on just making money without particular principle of keeping its promise, uncompromising quality.

The father had promise “uncompromising quality” to its clients and staff, but since the son led the team, the reality was the opposite. Due to chasing sales, they have used up all their resources for bad clients, so by the time good clients came, they had to add additional funds which ate up their margins.

So when I came, my job was to help them get uncompromising quality for real, not just lip service. Within a few months coching, the top management got their clarity on what outcome they would like to get and what core values that had to be reinforced so that it could become reality.

Problems started when I started to coach and push them in marketing, sales, planning and budgeting. I realized that it was hard to change their paradigmn from them depending on the clients to the clients depending on them,therefore;they had been comprimising. That session proofed that new core values that top management tried to implement did not work. Due to that, we did a culture audit.

After the culture audit, we found out that the core values that the top management set did not aligned with the management as well as with top management and the owner’s beliefs about the business. Knowing this is very important, because it will be useless to consult and talk about technical issues such as marketing and finance without addressing the company’s culture first.

Therefore;the next step that is need to be done is to bring this issue upfront to the whole team. Bring them into awareness that the culture is the real issue here. Then, coach them to go through it and get concensus on what are the next steps that the company want to make, cause technicals are easy, its the application that are not easy.

For those of you that want to know more on whether I can help your business, I offer you a 10 minute consultation with me over the phone. Within this 10 minute I can tell you straight on whether I can help your business and how. You can do that by emailing me at bisnisgerilya@gmail.com to set your appointment with me, Coach Yuri.