How to Set Business Goal and Strategize Your Actions?

By Yuri Amadin

Dealing and helping hundreds of business owners for the last 5 years really insisted me to see the bigger picture of things. Each industry is different and that in coaching and training them, I need to see the context of the problems and work with my clients to solve each of them to achieve their goals.

In this article, I want to share with you on how I investigated problems in the companies, getting clarity of both their current condition and their goal. From here, I will share with you on how I strategize actions to facilitate them in creating their business plan.

As a business coach, I had to face many problems from different industries. My professional and educational background many times are not the same with my clients;therefore, I had to work like a reporter where I had to play dumb and dig deep into heart of the matter. Now, this is a good idea, because I will not make any assumptions and be able to see the problem from different point of views, I can ask questions that have never been asked before, which will trigger fresh creative solutions to their problems. Another thing that I did was I shared solutions that I discovered from my other clients to that particular business. The goal here is to see and explore on whether we can use the solutions from other businesses and industry to be the new solution that can be implemented at that time.

Here are the steps to do it and as a business owner, manager or CEO, you can use the same format:

1. In the meeting, first you should start with what I called a WIFLE (What I Feel Like Expressing). Basically the goal here is for each member to spit out whats on their thoughts and feelings about anything, either business or personal. This way, by the time you start the meeting, everyone will be focus on the issue. Also important to, turn off the cellphone. Make sure the WIFLE for each person is not more than 2-3 minutes max. Moderator needs to jot down notes on WIFLE that is important to the issues.
2. Then, you should present the overview of whats the agenda of that meeting, ask for full participation and for each member to fully engaged on the issue. From here, you job is to ask an open ended questions to the audience and start listening well and jot down notes.
3. That first question job is to reveal the present situation that the business is currently experiencing. The situation should cover the outcome that the business is currently getting, the actions that are happening as well as the attitude of the people doing the business.
4. Once you have clarity on the present situation, then your next question is an open ended questions about what the desired situation that the business would like to have. It’s important that the question is open ended and not close ended (yes and no answers). Open ended questios will force the members to elaborate the situation. Make notes and and repeat to them on what they say, to make sure that you get the information right.
5. Now that you have clarity on whats the present situation and the desired situation of the business. It is now time to explore your internal and external resources. You need to ask questions on what internal resources that the business currently have, that can be assets to be used to achieve the goal. Next question is about what external resources that business currently doesn’t have that the business need to have in order to achieve the goals. This external resources can be the need of new training to upgrade skills, new technology, new people, etc.
6. Once you jot down notes and have the inventory of both internal and external resources, next question is to ask about what attitude that are required to be implemented and enforced to make sure that the implementation of the plan can be executed perfectly. What systems that you can come up to make sure that every one is in the same page and will be congruent to the agreed attitude. What I usually did was to make sure that every one will call out one another if they violate the agreed attitude. Thats why leading by example and congruency is important here.
7. The last question is to explore what specific techniques and solution that you can brainstorm with the members of the team. Ask for 4 questions on this, what has been working in the past, what has not been working in the past, whats missing that made them not working and whats the next solution that is appropriate? Close your meeting with the WIFLE to get the feedback of the meeting and set dates to hold them accountable at the next meetings with right KPIs and Persons In charge.

There you have it, the context on how to set your goal and strategize your actions. Remember that the wrap up and actions plan of that meeting can be your business plan. Business plan can be broken down from yearly, quarterly, monthly, and weekly. This way your plan is always fresh and updated.

To get a tailor made solution for you, I invite you to request a 10 minute consultation with me via phone or Skype, by emailing Coach Yuri at bisnisgerilya@gmail.com with subject line ‘10 minute Consultation’.

Fastest Way to Market and Grow Your Business.

Originally taken from Mr. Rod Moore.

Often I am asked the dispute … 'What is the one single fastest technique to grow my business?' Its a great reservation to ask. My solution is always the same …

Identify Your Target Market Where They Exist As A

Group & Market To The Group!

The bad dozens small shops owners type is that their marketing is one-on-one. They are busy examination to attract new buyer one by one by one. This is too time consumption and slow.

You see this often in social medium sites like Facebook where a small office possessor spends hours each day endeavoring to show their manufacture or services there only to discover that their mark show are not readily identifiable as a group.

It is a enclosure more profitable to identify your aim show where they already exist as a bodies and agent one-to-many marketing strategies to that group. Naturally you first shortage to be really clear on WHO your objective exhibition is which is why we spend so wealth time on this in our Attraction Marketing System. Once you are clear on WHO specifically they are it then becomes easy and obvious to identify WHERE to discovery them as a group.

The pickax of medium to utility to communicate your marketing announcement needs to be carefully considered. For eg if you are a Financial Planner and your goal show are retirees in the 55 to 65 days mass then Social Media is departing to be less effective than if your objective exhibition is opinion Internet Marketers.

Once you know WHO you demand to exhibition to then you want to idendify every possible origin of WHERE you tins sweeps them as a group. Here are 15 dispute to ask yourself to type this easier …

1/ Who is already marketing to this same bodies effectively and therefore has an existing buyer list?

2/ Which Associations does your objective bazaar belong to?

3/ What does your goal show read on a vertical basis? ie Magazines, Newspapers etc

4/ What BLOGS are there online that reaches your objective market?

5/ Where does your mark fair live if geography is important?

6/ What seminars, trainings or events does your object bazaar attend?

7/ Who else is experimenting to exhibition to the same corpse that you could do a joint procedure with?

8/ Where does your objective fair network on a consistent basis?

9/ What online communities or court does your mark bazaar particiapte in?

10/ What radio programs or tv programs does your goal bazaar appearance into?

11/ What traffic shows or exhibitions does your objective show attend?

12/ What diligence groups does your object bazaar belong to?

13/ Where tins you cause a mailing roster of your goal market?

14/ What sporting cudgel or other personal activities does your mark exhibition have a partiality for?

15/ What social medium sites are engaging your object exhibition on mass?

BONUS Question … Do you have a roster of past buyer that you have not kept in liaison with?

Here is what I suggest you do. Set aside an hour or two and really research each of these 15 doubt and write lists of answers to each. This testaments then give you a leads as to where to circumstance all of your marketing consideration in the arriving year. The pickax of medium to utility testaments be obvious once you identify where the carcass is.

You shortage to type sure that you really do some in profundity research in replying these questions. Do not just skim through this exercise as you evidence not growth any advantage from it. By forming a large scrolls of role your aim show already gather together in groups though evidence put you in a post of input to effectively fair your business.

For model in the matter of the financial planner observing to mark retirees between 55 to 65 he power explanation reservation 14 with the following:

- Golf Club

- Bowling Club

- Local Church Group

Now if you poverty to show to the part of these bat and groups because that is where your object bazaar is then the pickax of medium evidence probably be either putting an promotion in their monthly newsletter, or entity an active appendage yourself of these groups, or both.

One doubt that I sometimes get is … 'Well what if I can't discovery my aim fair as a group?'.

My answer to this is if you tins not discovery your mark show already gathered together as a bodies then it may not be the correctness objective show for you, or it may not be profitable to show to them. So in this situation you may need to rethink your objective market.

So this is the fastest method to fair and grow your studio … identify where your object bazaar already exists as a corpse and then bazaar one-to-many to those groups. Invest the time this week and vocation through these doubt … you testaments be amazed at what you come up with.

7 Ways to Drive Laser-Targeted Traffic to Your Business

An limb trader may have all the belongings needed for him to be able to succeed in a studio such as branches marketing. He may have the necessary drive, persistence and industry to be able to understand how the orderliness works. He may have all the clothes necessary in supporting the business, including a really unique and interesting website which could earn him a chances if only the whole cosmos could see it. However, all these would prove useless if he does not know how to yearning commerce to his website. His studio would sink into oblivion together with all the sales, danger and dreams that he bravery have realized if he only knew how to do this particular task.

Getting tribes who idea to see one’s website is a difficult action if he test to consider the deed that there are rivals everywhere waiting to pawl him down. The offensiveness of the internet as well as the branches marketing universe has given lineage to the fierce contest between branches marketers, each of whom has his own great output to offer. With all the websites piling on summit of each other, how would one be able to pad out? The seven best manner to yearning laser-targeted commerce to one’s own website would assistance those who are partiality on adhering it out with this shops wherever it is restriction to income them.

The first step in driving commerce to one’s website is by relying on occupation motor and what they tins do for the branches merchant concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having summit hunt motor rankings is vital in structure commonness links, and the utility of the justness keywords is important in attaining this goal. Once a website is on summit of the list, it is easily accessible to anyone who poverty to see it for himself.

The aide method in driving trade to one’s website is by contacting other webmasters for a possible link transfer partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish interaction by personalizing cosmos as wealth as possible. It is then possible to type reciprocal link exchanges between webmasters whichever technique the branches merchant prefers.

The third technique is through document one’s own articles. This is an effective method in advertising a website, because good component that are appreciated by proofreader testaments lead them to visit the writer’s very own website out of sheer interest.

The fourth method is through joint surgery marketing. This is one of the mass effective manner of advertising a output or a service. Having a companion through advert swap or link trick is beneficial to both parties as it allows them to sweeps a wide buyer basis in a shot sum of time.

The fifth is through linking limb programs. Having affiliates to do the employment medium allowing them to bring tons of trade to a website. Skyrocketing sales would be realized as a result, and both the branches and the website holders testaments privilege from the situation.

The sixth is by owning a scrolls of subscribers that one tins refer to every so often, because they are those which would prove to be valuable estate for the trader concerned. The utility of autoresponders and personalized newsletters is one method of maintaining manner of them all, and conveying on to them by leasing them know roughly new merchandise and services is an essential role that should be done by the branches merchant concerned.

The seventh is by knowing one’s show through and through. It is important for trade to be targeted to those who bravery have a special interest in the topic or theme of one’s website. This way, a solid buyer basis is departing to be created. Once a potential buyer shows an interest in a particular website by giving it a visit, one must not scrap time in testing to bazaar him that his attempt is importance it.

Traffic producing strategies are important in testing to type one’s limb marketing career inch forward. It is always advantageous to diagram one’s moves in any studio that he power undertake. This is particularly so in limb marketing. If one knows how to get group to see what he has to offer, then he is on the correctness

How Business Coach Program Can Help You Become Peak Performer in Growing Your Business?

By Yuri Amadin

Do you play sports? Or do you ever pay attention to the world athletes such as Michael Jordan, Roger Federer, Tiger Woods, etc. I remeber when I was in the US, I saw an ad on TV, I forgot what what product was, but it showed how Tiger Woods, was hitting golf balls at the open driving range when it was raining hard. How does this relate to business and being a peak performer? Lets switch to business a bit now, another movie I just saw was “Social Network”. Movie about how “Facebook “ that was created by Mark Zuckerberg. The movie explored the process on how Facebook was created, and you can see how some of athletes qualities in becoming champion, were shown in Mark’s characteristics:

What are those qualities:

• Sure of his ability. He’s so confident and that when he was in the zone, there was time when he worked for 36 hours straight.
• He was always willing to participate to learn new materials and study with the best in the world. He attended Bill Gates lectures in Harvard and also participated in groups and communities that supported his goal.
• Always work hard.
• Willing to accept targets and objectives. He had an objectives in his mind to move the college social life in many universities online and he sticked to that goal.
• Constantly search for new ideas, trends and changes. He refused to immediately monetize from his Facebook, because he’s still developing it and putting new ideas and trends into it. He even moved to California and met Napster’s founder to browse for new ideas.
• He consistently applies the principle of “ Constant And Never Ending Improvement” or Kaizen in Japanese to achieve and transform his goals.

Now the question is, how can a business coaching program helps you, small business owners, achieve these qualities? For the last 5 years of my coaching practice, 90% probabilty of chance that created success in my clients results was the ability of the clients to be a peak performer.

I didn’t always had clients with above qualities, many of them actually did not. What changed them was the “WHY” factor. They were either in extreme business pain or want to get a certain reward so bad, so they had to change.

My job was a coach in the beginning is to lay down the rules for successful coaching results, these rules were made to drastically change their attitude to become peak performer. Once they agreed, all technical stuff to produce results are easy to achieve.

If you would like to discuss on how I can help you achieve your business and personal goals, please email me at bisnisgerilya@gmail.com and tell me your 3 biggest problems and what outcome you want to achieve in the next 12 months.

How To Build Cash Reserves in Your Business?

Building Cash Reserves

Building a financial cushion for your business is never easy. Experts say that businesses should have anywhere from six to nine months worth of income safely stored away in the bank. If you're a business grossing $250,000 per month, the mere thought of saving over $1.5 million dollars in a savings account will either have you collapsing from fits of laughter or from the paralyzing panic that has just set in. What may be a nice well-advised idea in theory can easily be tossed right out the window when you're just barely making payroll each month. So how is a small business owner to even begin a prudent savings program for long-term success?

Realizing that your business needs a savings plan is the first step toward better management. The reasons for growing a financial nest egg are strong. Building savings allows you to plan for future growth in your business and have ready the investment capital necessary to launch those plans. Having a source of back-up income can often carry a business through a rough time.

When market fluctuations, such as the dramatic increase in gasoline and oil prices, start to affect your business, you may need to dip into your savings to keep operations running smoothly until the difficulties pass. Savings can also support seasonal businesses with the ability to purchase inventory and cover payroll until the flush of new cash arrives. Try to remember that you didn't build your business overnight and you cannot build a savings account instantly either.

Review your books monthly and see where you can trim expenses and reroute the savings to a separate account. This will also help to keep you on track with cash flow and other financial issues. While it can be quite alarming to see your cash flowing outward with seemingly no end in sight, it's better to see it happening and put corrective measures into place, rather than discovering your losses five or six months too late.

Do You Know What Bookkeeping Is?

Bookkeeping Basics

Most people probably think of bookkeeping and accounting as the same thing, but bookkeeping is really one function of accounting, while accounting encompasses many functions involved in managing the financial affairs of a business. Accountants prepare reports based, in part, on the work of bookkeepers.

Bookkeepers perform all manner of record-keeping tasks. Some of them include the following:

-They prepare what are referred to as source documents for all the operations of a business - the buying, selling, transferring, paying and collecting. The documents include papers such as purchase orders, invoices, credit card slips, time cards, time sheets and expense reports. Bookkeepers also determine and enter in the source documents what are called the financial effects of the transactions and other business events. Those include paying the employees, making sales, borrowing money or buying products or raw materials for production.

-Bookkeepers also make entries of the financial effects into journals and accounts. These are two different things. A journal is the record of transactions in chronological order. An accounts is a separate record, or page for each asset and each liability. One transaction can affect several accounts.

-Bookkeepers prepare reports at the end of specific period of time, such as daily, weekly, monthly, quarterly or annually. To do this, all the accounts need to be up to date. Inventory records must be updated and the reports checked and double-checked to ensure that they're as error-free as possible.

-The bookkeepers also compile complete listings of all accounts. This is called the adjusted trial balance. While a small business may have a hundred or so accounts, very large businesses can have more than 10,000 accounts.

-The final step is for the bookkeeper to close the books, which means bringing all the bookkeeping for a fiscal year to a close and summarized.

You can email me at bisnisgerilya@gmail.com for free 10 Minute consultation to find out how I can help your business.

How to Audit Your Company’s Culture? A Case Study

By Coach Yuri Amadin

In my experience coaching many small business companies in Indonesia, one of the hardest problem to create growth is to change the culture of companies for growth. In this article, I am going to share with you the story with one of my client, what is currently going on and how we currently deal with this situation using Culture Audit. Lastly, we will give you on our special offer on how you can benefit from my service.

For the last 5 months, I have been coaching an old company that has been running for the last 35 years. Its a family business where the ownership is transferred from the father to the son with three brothers. The son has to lead a team of management with many of older people from his father generation. The son had no background in the industry, so for many years, the company focused on just making money without particular principle of keeping its promise, uncompromising quality.

The father had promise “uncompromising quality” to its clients and staff, but since the son led the team, the reality was the opposite. Due to chasing sales, they have used up all their resources for bad clients, so by the time good clients came, they had to add additional funds which ate up their margins.

So when I came, my job was to help them get uncompromising quality for real, not just lip service. Within a few months coching, the top management got their clarity on what outcome they would like to get and what core values that had to be reinforced so that it could become reality.

Problems started when I started to coach and push them in marketing, sales, planning and budgeting. I realized that it was hard to change their paradigmn from them depending on the clients to the clients depending on them,therefore;they had been comprimising. That session proofed that new core values that top management tried to implement did not work. Due to that, we did a culture audit.

After the culture audit, we found out that the core values that the top management set did not aligned with the management as well as with top management and the owner’s beliefs about the business. Knowing this is very important, because it will be useless to consult and talk about technical issues such as marketing and finance without addressing the company’s culture first.

Therefore;the next step that is need to be done is to bring this issue upfront to the whole team. Bring them into awareness that the culture is the real issue here. Then, coach them to go through it and get concensus on what are the next steps that the company want to make, cause technicals are easy, its the application that are not easy.

For those of you that want to know more on whether I can help your business, I offer you a 10 minute consultation with me over the phone. Within this 10 minute I can tell you straight on whether I can help your business and how. You can do that by emailing me at bisnisgerilya@gmail.com to set your appointment with me, Coach Yuri.

Case Study: How Coaching Helped Sea Food Restaurant Business?

I would like to share with you on how I helped one of my client who ran a Sea Food Restaurant Business. Let’s called him Mr. Jones. Mr. Jones attended one of my lead generation seminar and right after that he got a complimentary session with me to talk about his business. During that meeting, I found out several problems that he wanted to solve:

• Time Management: At that time, Jones and his two brothers and sister was working for 100 hours a week, totalling 400 hours a month. Although he booked $250,000 revenue from four of his restaurants, he and his brothers and sisters only took $2,000 take home income.
• Profit and sales issue: At that time, Jones was having inconsistent sales and profit . Some months were good sales, and others were bad sales. In addition to this problem was that he only had good sales and bad sales with the same time his competitors were having good and bad times. This made his restaurants commodity like and he didn’t like that.
• Systems: He told me that he didnt have a good system in place, which made him work 100 hours a week. Part of this problem came from years of brain conditioning from his father where when his father started the restaurants, he had to stay there every day and never delegate his business.

As I was helping him, it took me about four months to turn the business around, here’s what I did to help him:

· In the beginning, I helped them change their mindset that business should be a profitable enterprises that provide passive income. This goal is the end of mind that they wanted to achieve. Another battle was I had to have very engaging conversations with all of them and empower them so that they understood that if they wanted different results, they had to change the way they think, change what they believe and change what they value. Only from here, and after I empowered them and hold them accountable, that they were willing to put the work on the table.

· From there , I addressed the time management issue first. Each of them was working 100 hours a week with only $2,000 take home pay. This made them $5 hourly rate and they they were not happy with that. From here, what they did is to set what hourly rate that they wanted to achieve. Once they set that up, we worked on identifying the hours that they work every week, which ones that produce the most money and which ones that did not produce that much money. After identifying this, we knew which ones that they needed to concentrate the most to increase their hourly rate, and that we created a block diary schedule for each of them where they need to follow them 90% of the time. The other activities that did not helped increase their hourly rate, we delegated them to his staff. We found and trained the staff that could capable to do the jobs that were delegated. Result, they work 40 hours a week by the 4th month.

· To help that process further, we worked on developing systems. First we identify what were the activities that are routine tasks per year, per semester, per quarterly, monthly, weekly and daily. From here, we identify their current standard operating procedures and modify them. Then we , found the right people and backsup system to monitor the results of the system. We used 4 leverage /guidelines to develop systems. We focus on systems in the areas of delivery plus distribution, people plus education, system and technology and last is system on testing and measuring (measuring all operations).

· We also worked on increasing sales and profits. Within 4 months, their profit has increased more than 300%. First we did the testing and measuring on their sales and profit. In this case, we identified each area that needed to be improved: namely profit margin, average sales amount, # transactions, conversion rate and number of leads. Then, we improved each area, starting with profit margin and average sales amount. We looked at the current menu and stream lined the menu to only highest probability of dishes that people would order and get rid of the rest. We created certain lunch and dinner package and promoted that. We calculated the average sales amount minimum per table and created checklist of drinks and food so that the waiter can upsell when they see customers. For conversion rate, we created many irresistable offer so that they would come to visit the restaurants when they saw our ads and promotions. As for improving number of leads , we created referral cards, banners, advertising and worked with other businesses using vouchers, etc.

That’s what we did for the last four months. Coaching made these changes possible because 3 areas of implementation of the plans are executed, which are new awareness on what they need to do, that the owners were taking ownership to make the changes and that I hold them accountable every week to make sure that they do what they plan to do.

To know more and learn more on how I can help your business, please email me at bisnisgerilya@gmail.com, we can then set 10 minute appointment over the phone to see whether I can help your business.

Case Study: How Coaching Help Business Restructuring?

For the last 1.5 months I have been helping a client of mine restructuring his construction business using coaching methodology. His business has been around for 40 years and has built many of Indonesia's historical buildings as well as big projects.

Its a family business that the founder, the father has passed down the business to 2 of his sons to run the company. In this article, I will explain to you how my coaching has been helping this company getting out of trouble. It's an ongoing project.

One day, my friend called me to discuss his business with the thought of restructuring his whole business. His margin is too small and that his business has no positioning in the market and that he didn't have the clarity of his business vision. Due to this, his competent team is losing its spirit to produce quality work.

Here's what I did to help him:

• First, I had a complimentary coaching session with the four brothers to address the present situation of the business as well as getting clarity on what outcome that they want to have on his business.
• From here, using my 21 Silver Bullets problem-solutions method, I identified exactly what are the critical issues that need to be resolved and how to resolved them in 12 months.
• In addition, I also conducted specific profiling analysis for the business owners (the brothers) and show the leader their natural tendencies in running the business and what actions he should take on his leadership.
• I made specific bullet points solutions to move his business from chaos to control and profit.
• After he became a client, I helped the client to clarify the direction of his business.
• Then I helped the client strategized their actions.
• From here, I identified what skills that the leaders and the team need to upgrade.
• I provided team training and teach coaching to optimize their work environment and hold them accountable.
• Lastly, I conducted private coaching sessions for each owner for them to master their psychology.

The results:

• Within 1.5 months, they transformed their new company's vision, mission and core values of the company.
• They have communicated the new direction as well as finding ways on how to turn their vision, mission and core values to be a living documents that can be manifested every day in their business.
• They got the clarity on the common goal that they want to achieve within one year and has been working on the new marketing plan, KPIs and calculating their Return On Investment (ROI) on a weekly basis.
• They have got the support of their staff and that their staff are working together in achieving common goal with brand new corporate culture

This is an ongoing coaching program, the owners are currently happy and that I am holding them accountable for their results every week.

So, if you;re interested to know more on how I can help your business restructuring, please email me at bisnisgerilya@gmail.com, thanks.

Business Lesson from Mixed Martial Arts

I just got back from KL, Malaysia, where every year I and my martial arts group (crazymonkeydefense.com) has a yearly retreat to review our martial skills as well as setting new direction for this business. Interesting discussion with my coach at that time was about how he developed his brand that now is represented in more than 20 countries around the world.

If you don’t know much about Mixed Martial Arts, let me explain a little. Mixed Martial Arts Sports tournament was invented in 1993 by Martial art family called Gracie Family from Brasil with its own brand called Gracie Jiujitsu and the tournament is called Ultimate Fighting Championship (UFC) for short. In 1993 it was a success where Rorion Gracie’s brother, Royce Gracie, fought in the cage to the death against many different martial artists. Since then, the brand UFC has been the trendsetter of every fighter athlete to make become the ultimate champion as well as making the most money in the business.

As time went by, the tournament has been evolving where it was used to be an individual vs individual into family and teams vs another team, and this is where Rorion Gracie was in trouble. See, Rorion did not have good relationships with other family members within both the Gracie famiy as well as the Machado family (from his mother side). This made him incapable to create tournament team within the UFC, which made him to sell his UFC rights to someone else.

After the sale, he went back the drawing board to create brand new niche for his brand of Gracie Jiujitsu. What he discovered was that he did the opposite of what everybody is doing in order to create his new blue ocean niche strategy. What Rorion did was that he took his Gracie brand to focus on self defense skills developments for military, police, civillians, women and children (often times children get bullied). He was critized by the industry that he was diluting the quality of the training and that his business would not survived. Now, run by his two sons, Rener and Ryron Gracie, Rorion’s Gracie Torrance Academy in California is one of the most successful martial school in the world.

What Rorion did was a genius marketing moves where he created his own niche in the crowded industry of martial arts. My martial art’s coach, Rodney King, was the same. He realized that there were many early adopters in the martial arts industry, especially in the area of Mixed Martial Arts sport. Therefore; when he developed his brand, Crazy Monkey Defense Program, he could not lable it as another MMA program, because it would not be able to compete with the successful early adopters in the MMA industry, the early adopters that successful has winning competition team, and their clients are serious athletes that make a living in the industry. Most of Rodney’s clients in over 20 countries are every day guy who has a job, career and family. So how can he thrive in hs business, where many early adopters are already leading this crowded market? He did exactly what Rorion did, he listed everything that the market did and did the opposite of it. He positioned his martial arts business as a new niche that he created based on the opposite of the industry.

Like what Seth Godin said that Small is the New Big, Changing the Way Martial Arts is Viewed, Coached and Experience was his new mantra. He told me that he wanted to be known as an inventor of a program that is Life Transforming and Changing Experience that happens to use Martial Arts. The results, CMD business and guys are known as great coaches that help every day people to become champion in their life using martial arts as its vehicles.

As you can see from these 2 stories, by playing with the law of polarity (the extreme opposite of the trend) is another way to create your own business niche that can be very succesful. Another ideas of making niches can be achieved by specializing, by becoming the leader, by designs and by pricing.

To know more on how to escape competition in your business and create your new blue ocean strategy (niche), please contact Coach Yuri Amadin at kingdombizcoach.com

How Can I Lower my Business Overhead?

In running a small and medium businesses, the ability to sustain carry on costs for business, overhead, can be challenging. Many small businesses I worked and saved often times are inthe brink of bankrupt because of this. Some of them made mistakes due to overcommitted in spending money on franchises, equipments, systems as well as people. Continuous mistakes that happen with this is usually because the business owners forgot to put its attention in bringing qualified leads to give them new businesses, so that when they open their business, they realize they have no customers to justify their initial investments and their ongoing overhead.

So again the question is: how do I lower my business overheads or how do I lower my debt? The answer to this, what I usually did is to set up a Break Even Plan. With Break Even Plan, clients can start to budget their expenses and relate that to their marketing plan to cover their ongoing costs and depriciation. What are the steps in creating this? The steps are:

• Start to develop a Break Even Calculator, within this break even calculator, you can fill them in 2 ways: if you already have an existing business, you can start filling your generic profit and loss statements and from here you can start filling your fixed costs breakdown . From here, we have ways for you to know how much sales you need to generate to cover the expenses. Futhermore, marketing wise, we can also help you set how to many leads at minimum you required to get so that with your existing sales closing rate and its average sales amount per customer, you will know definately how much minimum work that needs to be done and generated to cover your fixed costs.
• By looking back at your past profit and loss and cash flow statements, we will start breaking down the components that are making these 2 statements. By using universal rule like Parretto rule (80/20), we will work backword on figuring where and how did you drive your sales and incurring debt and expenses? How does this process relates to your current cash flow and how to improve your cash flow so that you can lower your debt and start to work sustainability in your business.
• We will also look at your balance sheet in relation to your profit and loss and cash flow statements, we will look at structures of your assets, liabilities and your net worth, what is the real portrait on your finance and how can we improve your picture? What are the components of the balance sheet that needs to be restructure, and how does this relates to your profit and loss statements and your cash flow. All of these will relate to your ability to compete in the industry and will give you enough reasons to resturcture your whole business for growth.

There you have it, the overview on what we are going to work on to lower your business overheads and paying back your debt/lower your debt. All these process are coordinated with each other with one goal to create sustainable growth within your business. If you would like to know more on how to do this, please contact us at www.kingdombizcoach.com and ger yout free Complimentary Coaching Session valued at $250.

How Can I Get More Results with My Sales People?

In the process of growing the business, in my experience coaching many companies, this question is also one of the crucial question that many business owners are suffering. What I usually find out when I started to dig out the problems, I realize that many business owners do what I call abdication, instead of delegation.

Sales in my understanding is the process of converting prospects or leads into a new customers. Many business owners do not want to deal with the headache of finding the right ideal prospects, but throw the whole responsibilities to their sales department and their sales force to do their work for them. This will just not work.

In maketing and sales, they are only 3 things that we need to get and have: getting new customers/clients, keeping old customers/clients and having a unique selling proposition to escape price wars. Therefore here are the steps that need to be taken to produce results with your sales:

• Having a good tactical marketing plan system that can bring you a steady hot qualified prospects for your sales department to convert to new clients.
• Having a strong Unique Selling Proposition that communicate your ultimate advantage in the market, communicate your sensational offer and communicate your powerful promise so that you can escape price wars in your industry.
• Having a strong Sales Management System that will create a high performance sales force by scripting their approach, coordinating their activity with the right CRM software solution and measuring their performance activity that relates to their paycheck.
• Hire your Kingdom Business Coach to help you to implement all of the above and hold you accountable for the results.

There you have it, 4 basic things that you need to do to deliver results on your sales department. To know more and start getting results fast, please contact www.kingdombizoach.com and ask us about our Marketing Mastery Class.

How Do I Grow Business and Improve My Marketing?

Many business owners that I and my fellow business coaches coach often times are faced with this question: how do I grow my business and improve my marketing? This question is usually 80% of the problem that my clients face and its their yardstick to measure their Return Of Investment in whether it is worth it to take our coaching program or not.

Although the ultimate growth of the business comes from profit, true profit is derived from increasing sales that comes from effective marketing. So in this case, producing steady increasing sales is the starting point or the scoreboard to know whether our marketing and sales are working or not. In coaching process, we usually have very deep session on how to make your business transforming the market so that you can have the unfair advantage compare to that of your competitors. That way you can escape price wars and not considered as a commodity anymore.

What we can do to help you in our coaching program is to develop your tailor made Tactical Marketing Plan. Within it, these are the steps that need to be taken in creating that plan:

1. Identifying 4 areas of your business growth that include: Attract more new customers, Increase the average sales amount, Make your customers buy from you more often and Hold on to your customers for life.
2. Identifying your ideal market well, then creating and impelementing strategies to acquire new leads aggresively.
3. Creating and implementing Sales Process Steps to convert your qualified prospects into becoming new customers.
4. Choosing, creating and implementing ways to increase your customer average sales amount and increasing the number of times your existing customers do business with you.
5. Creating and implementing Test and Measuring system to track the ROI of your marketing investments vehicles.

There you have it, the part context on what we are going to work with you in developing your tailor made Tactical Marketing Plan. Once its created, it needs to be turned into a marketing system that will increase your profit and bring growth to your business.

To know more on how Kingdom Business Coach can help you, find out about our Marketing Mastery MasterClass at www.kingdombizcoach.com, our staff will help you.

How to Use Guarantee to Promote Your Business?

In my career helping business owners to earn more business, I found out that many of them do their business process unconciously to please their new and existing clients. From the process of getting qualified leads, converting them to be new clients and servicing clients, they do specific things routinely, but did not realize that what they do can give them tremendous leverage in promoting new business and creating growth. What I meant by this, what I mean is using guarantee and communicate it to your market and use this to get new businesses.

Many potential leads and potential new customers often times do not want to do business is because they are afraid to risk something, in my experience, the 80% risks are:

1. Risk of making the wrong the decisions.

2. Risk of losing money.

3. Risk of Not Receiving What They Pay For.

4. Risk of not Being Satisfied or not enough ROI from the purchase.

Now yours might be the same or different, but in my experience, one way to make our marketing efforts more effective in getting qualified prospects and prevent objections are by addressing what we can guarantee. Like I mentioned above, many businesses already did stuff like money back guarantee, replacing broken products with the new ones, but many of them do not communicate it to their guarantee statements. Do it ! It will bring you more business. Here are some of the steps to do it:

• Identify 3 biggest frustration that your target market experiencing and ask yourself whether you can remove that frustrations and use that as your guarantee.

· Create a step by step sales process system to remove customers risk and objections.

· Answer the three important questions about your business which are: what is your business ultimate advantage to the customers benefit compare to that of ther competitors? Whats your sensational offer? And what can you promise to the customers.

· Use the answers above to all you marketing efforts in all marketing medium.

· Hire Kingdom Business Coach where we will help you making your Solid Guarantee using our 6 Steps to Creating Rock Solid Guarantee Process in your Business.

There you have it, some preliminary steps that you can use right away to create your guarantee to promote your business and differentiate yourself with your competitors.

To get the most of our help, please check out our Marketing Mastery Master Class Program at www.kingdombizcoach.com where our staff will email you with its detail on how can this program benefit you tremendeously.

How Do I Find Qualified Employees in my Industry?

Experiencing business that grows fast sometimes can give negative impacts to a business. Few of the impacts come from insufficient cash due to poor cash flow planning and the others is due to lack of supply in having enough qualified employees in your business. At the moment , I want to discuss on how fo find good supplies of qualified prospects of employees for your business.

One of the answer is by having a good target marketing plan in finding these people. The steps to do this is you need to answers each of these questions:

· Who is your ideal target market for your qualified employees? You can start with its demographics and psychographic. Demographics: what age are they? What sex are they? Male or female?what education they have?Psychographic questions would be: what school do they go to? Whats their school GPA? What association they belong to? Basically just go deep with the questions oh his or her lifestyle that are align with what you want to attract.

· Where are they located? Once you identify your ideal prospects, the next question is finding out where they are located as a group and market to that group. This can be association they belong to, magazines that they read, networking events or college career department where they congregate as a group.

· What is it that you want to offer? You need to know what problems do they want to solve? That way you can specifically design your offer that fits with what they want. Answering 3 areas of whats your company ultimate advantage compare to others, what sensational offer you can give and what powerful promise you can say and deliver are very important process for you to develop the right offer to attract qualified employees.

· Why they should choose you over your competitors? What guarantees can you give to them? How is your credibility and leadership ability. The more you clear about this the more you can position yourself in the market?

· How can you market your message so that you attract qualified prospective employees?

Again this is your Employee Acqusition Plan. Basically, you need to find your qualified prospects as a group and market to them. In Kingdom Business Coach, we can help you how to specifically design your Acquisition plan for marketing , choosing the right media and developing effective copywriting and scripts to attract them.

For more free business tips and tools to grow your business, click www.kingdombizcoach.com and get yourself a free Complimentary Coaching Session valued at $250 per session.

How Can I Get Out of my Business?

Often times in my experience in coaching business owners, this question came up? Many reasons triggered this question. Some of that reasons are: lost of passions, tired of running the business, wanted to cash in on the business, wanted to have another business, etc. Regardless, many business owners have difficulty in preparing their business to be sold. See, to sell that must have to be a buyer of that business, if the business is not attractive enough in providing good Return Of Invenstment. The chance of selling that business is slim

Selling the business, in terms of the lumpsum profit , it is always bigger than that of running it. That is why , may of the successfull business int the world are up for sale. The type of sale can be by going public, Initial Public Offering (IPO), it can be by franchising and licencing some of it. So it does not always have to be selling 100% of the business. But, still the question remain, how can I make my business more attractive for the sale.

In Kingdom Business Coach, we use your “5 Steps to Business Freedom” model to set up your business to be attractive for the sale. What we do is we will set you a Comprehensive Exit Strategy. What are the steps that need to be taken within the Comprehensive Exit Strategy? They are:

• The first plan that needs to be done is to find out the current value of your business. Using our 5 Steps business model, we will walk you step by step to identify your current value of your business.
• Once we identify your value, we will help you to identify areas as well as working on areas on how to improve the value of your business so that by the time you sell your business, you will get paid by the best price that you are happy to receive.
• While doing that, within that process, we will develop marketing strategy to identify your internal and external prospective buyers to get the best price for your business.

See, our business model has been proven in helping 7000 business owners in Europe and United States and now is ready to transform Asian business owners. Unlike consultants, Kingdom Business Coach will walk you into the 5 process in achieving your outcome by: 1. Clarifying your direction, 2. Strategize your actions, 3. Upgrading your skills, 4. Optimize your environment, and 5. Mastering your psychology for success. Give Kingdom Business Coach a call NOW or you can start getting your effective free business tools at www.kingdombizcoach.com

How Can I Be More Congruent in Executing my Plan?

In the last 4-5 years coaching many business owners, one symptom that I see business owners losing control of their business is that they are overwhelmed with work, so that they cannot do what they are suppose to do.

In order to help them, I usually need to discuss and educate them on what is going in in their business and show them what impact they are going to get if they let this continue. The reason why this happen is because the business owner is trying to do everything to run their business. To be simple, they are 4 components in the busines to work: the business owner, the team or staff in that business, the customers, and the business itself (admin, finance, etc).

In the beginning, the owner hire staff to help them in running the business, but usually what happen is the owner has to keep supervising and micromanage the team work, so instead of paying the team to do the work for him or her, the opposite happen, you are working for the team and you pay them. Same thing with the customers and business. The customers are usualy want to deal with the owner to get the best service and price, the customers dictate what happen in the business so that the owner’s team is not working. This business has turned into a job, where the owner cannot leave the business because it has to deal with its customers all the time. In addition, the owner still needs to check on what is going on with business current operation, admn, finance, etc.

So how can one stop this madness? If you read my article,”How to Systemize my Business?”, I laid out the whole plan for you to deal with this problem. In this article, I will try to elaborate on how to set a plan for you so that the rest you can delegate them.

The answer is Good Time Management Plan. The goal is to turn the scenario above into a new scenario where the owner will train the team so that the team can take care customers. From here, the customers are happy with the team’s work and give business , sales and profits to its owner.

In Kingdom Business Coach we will help you on how to create a good Time Management Plan. You need to identify all your routine tasks and use the 4 D formula: Do it, Delegate it, Delay it or D?ump it. After you list your routine tasks, you need to ask questions on these tasks, which ones that I can do it within 10 minutes, which ones that I need to delegate to others, which ones that I need to delay it for later time, and which ones that I just need to dump it.

From here you set your default calendar to plan your time in advanced to execute your plan, and you need to have an accountability partner to make sure that you do them. Some of the accountability partner can be your personal assistant, some can be your fitness coach, come can be your Kingdom Business Coach for your business matters.

This way you have a good starting point to move your business from chaos to control. If you would like to start to change the way you do business and transform yourself and your business to the next level, contact your Business Coach at www.kingdombizcoach.com NOW. We guarantee you get results !

How Can I Get My Employees to Have Concern For My Business?

Often times this issue is one of the biggest issue that many business owners are suffering in the world. Even there is a joke that stated that “ Your employees are always enthusiastic except from 9am to 5 pm when they are working with you.” The problem usually starts is because many businesses are only focus on the experience and skills that the employees can bring on the table. The fact is there are many skillwise qualified emplyees. There are everywhere, but many of them do not have any loyalty and oftem times they jump from once job to the other. This behaviour, has caused many troubles to business owners, which is why many of them dont trust their people to run their business for them and that they would micro manage their work and watch over their work at all times.

To tackle this problem, there are few things that the business owners need to do:

· First is that they need to transform themselves from business owners into business leaders. That means they need to improve their leadership abilities. To do this, they will have to put many effort in studying and reading about leadership from proven books and gurus. They probably have to take seminars and courses to improve this. In addition, they will have to hire a good Business Coach to help them transforming themselves. A good Coach will help them to clarify their leadership direction, strategize their action to improve their leadership and hold them accountable so that these business owners achieve their goal. As they go along, they will also learn how to coach their team which will make them a better leader.

· Second, business owners will need to put recuitment system and internal training to create cohesiveness, competencies and developing ownership within themselves and within the company. To trigger this, it is usually important for the business leader to step up and set up what is their company vision (outcome), company’s mission (their how to) and the company’s commitments (the core values that will binds them together and produce consistent work quality). These vision, mission and commitments need to be transform into a living documents where every weekly meeting, the business leader need to hold their team accountable of these commitments.

· Third, the business leader need to create Good Performance Incentive Plan for their team members. Incentive package for your team members need to motivate them to work as hard in the business as you do and care about it like it was their own.

· Business Leader need to hire himself of herself a good business coach. The business coach will help them not just as fresh eyes (outsider) that will bridge and align the outcome of the leader and his or her team, but also will push them to take ownership and hold them accountable of their actions. In addition, the business coach will be able to transform their coaching ability to the business leaders so they themselves will become good coaches.

There you have it, four beginning points of what needs to be done to develop your team ownership within the company. To manifest this quickly, hire yourself your Kingdom Business Coaches to achieve your outcome. Please check our services to help you at kingdombizcoach.com

How Can I Have More Time and Delegate More in My Business?

Doing every thing by himself or herself is one of the main problem that many small business owners face. The dillemma started usually when the business owners were used to be a specialist employee that was working in a company. Michael Gerber, small business Guru, the author of E-Myth, wrote that many of these people felt that they contributed much to the profit of their previous companies that they worked.

Because of this, they think that if they just leave the company and make similar business themselves, they can be successful entrepreneur, but in reality is the opposite. According to Gerber, many of this employee is usually a technician. They are paid to be a technician in taking care one particular part of the overall business. According to his research, successful entrepreneur needs to be 3 things at once to be successful: technician, visionary and manager.

The challenge is to have the overall knowledge and to effectively delegate these tasks to someone else to make your business work. According to Roger Hamilton, XL Entrepreneurs Network Founder and Phd from Cambridge University, wealth comes from the multiplication of value and leverge (wealth=value x leverage). The Leverage here is the muliplier effect that will help the overall business, which is part of it is delegation.

So the question is what are the steps that I need to do to have more time in my business and delegate more so that i can work on more important work:

· Create Apprentice Plan; Plan to identify the low-value tasks that you don’t like doing anyway and train team members to do them for you so you can focus on the things that make you money.

· Create an organizational chart by job functions, then list your routine tasks for each department. Hire someone else to do those work, use technology to do it or it if its your weaknesses, outsource them.

· Calculate your hourly rate. Find out your income per month, find out how many hours you work in a month, then divide the two. You know your hourly rate. Are you happy with that rate. If not, what parts of more productive work you should focus to increase your hourly rate? Who can you delegate the rest? Do you have system to create consistency on your work.

· Hire Kingdom Business Coach to help you with all of this.

That’s the overall context on where you should start your delegatation process and take back your time. With Kingdom Business Coach, we have proven business model that have helped 7000 business around the world, we can help you so call us at Kingdom Business Coach (kingdombizcoach.com).

How Do I get More Sales and Escape Price Competition?

The most common problem that I have always encounter when working as a business coach are two questions; how can I get more sales? And the other is: how can I escape price competition? These two are critical fundamental questions that any business owners always want to get the answers and get control of.

The problem with these two questions is that everyone has these questions and that the trick is to investigate on whether we need to ask a better questions to get insights to dominate your industry and your competition. One of the Expert Small Business Guru, Michael Gerber, was the pioneer that dispels the Entrepreneur Myth that many business owners fail in their business in the next 5 years. After having success helping business owners, many of them got stuck again and that cannot increase their sales and escape price competition. So, what Gerber did was starting something new that was called the Dreaming Room. He asked entrepreneurs and business owners to escape their routines and redream their business on how they can transform the market and their industry.

To help you starting your quest in answering those two questions, lets transform your business, here is how:

· You need to create your USP (Unique Selling Proposition) and Guarantee so that your ideal clients are compelled to do business with your compare to that of your competitors.

· Look for Problems, what are the problems in your industry that your competitors cannot solve and that you can solve, so that you get the upper hand.

· Improve exisiting solutions. What are the existing solutions that exist in the market that you can improve a lot better so that you can dominate the market?

· Look at the trends. How well do you know your business and industry? What is the next hot trends that you can capitalize so that you get your USP and can guarantee results?

· Hire your Kingdom Business Coach to help you with this because we have the tools for you to use to create your personal USP and Guarantee to dominate the market.

There you have it, 5 easy points for you to start building your USP and Guarantee. You can get results fast and get more sales immediately once you hire Kingdom Business Coach to help you achieve breakthrough results.

How Do I Get Good People in My Business?

Moving along with the last article on creating system, another big problem that I usually hear from business owners is that they cannot find good people to run and grow their business. From my experience in working as an employee, when I was a university student and working as a business coach, I could recall that all the best people are hired by the best companies and leaders. What do I mean by this. One famous Business Coach on the Internet as well as millionaire once said that ,” You get the people you deserved.”

It’s rather harsh to hear that, but sadly thats the truth. I remember when I was trying to get into university, I only wanted to get in to the top 10 best universities in the US. What I did to get into that was that I had to study hard and get good grades. When I was in college trying to get a job in a company, the same thing happened again, I need to prepare myself to follow the requrements of companies that have best reputation in the field. What does this have something to do with you?

The answer is a question, what have you done to yourself to build your credibility and reputation in your line of business? If you don’t do that, how do you expect to attract good qualified employees to work with you. Its all about Win Win. If you want to win in getting the best employees, they also want to win and getting the best benefits in your company (money, career, knowledge, network, reputation, status, etc).

So what can you do now to get the best employees:

· Using the concept of Be Do Have, which equals to Thoughts Action and Results, Who do you need to Be in order to Do things that need to be done to achieve the Results that you want? Do you have that? If you don’t, you better to start writing it down on your notebook and start working in getting your new Being, and new Doing.

· From the results above, start using what you wrote down about those qualities on your advertisement to work so that you can start a good recruitment system to attract good qualified prospects to work as your employees.

· Start using Psychometric Profiling Process tools in your recruitment system so you can test-drive process to screen out non-performers before they join your team and make sure you’re getting people that will deliver results.

· Hire a Business Coach to help you with the above process as well as developing good systems to support your human resources needs.

There you have it, those are the beginning steps in acquiring good employees to help you run your business and growing it. For further help, don’t forget to hire your Business Coach NOW by calling 62 21 458740880 or by emailing us to set your appontment to meet for your FREE Complimentary Coaching Session.

How to Systemize my Business?

One of the biggest problem why business owner cannot truly own a business, it is because they treat their business like a job. What I meant by that is that if they stop working, the business is also stops producing.

One reason why this happen, according to my experience in coaching small businesses for the last 4 years, is because they really believe that nobody in the company can really do the job as good as him or her. This mentality takes most of the business owners time to take care of their team mistakes, as wel l as their customers, and their business. If you remember Robert Kiyosak’s 4 quadrants of employees, self employed ,business owners and investors, many business owners are self employed. They do most of their job themselves. This situation creates no leverage so that their so called business will never become business because it only works when they are in the business.

The key to escape this is to shift the business owners to work on the business, like preparing strategies and impelementing system so that the business can be profitable and work without them working in it doing the routines.

These are the steps that you can do to start leveraging your business by creating systems:

· Identifying routine tasks that needs to be done yearly, monthly, weekly and daily.

· Plotting these tasks on which ones have high and low enjoyment and skills.

· Start writing system/step by step how to manual for tasks that are low in skills and enjoyment.

· Slowly work your way up in writing your system to delegate tasks that need higher skills and higher enjoyment.

· Have a good recruitment and training systems to make sure that your systems can be implemented and have key performance indicators to measure the work.

· Have clarity on your organizational chart so you know the job functions of each department, its key performance indicators (KPIs) and hire capable persons in charge on each department (PIC).

· Research some latest technology that can help you systemize your business.

· Hire a Business Coach to help you set the system up and help you implement it.

There you have it, by chunking down the process of you doing the jobs and writing it down, you start to have documented and repeatable work that can be easily teached to other staff in your business to do the work as good or even better than you. Enjoy your day and dont forget to hire a Business Coach.

Brad Sugars 2009 Jakarta Seminar Bag.3

Berikutnya, Brad mulai membicarakan tentang leadership/ kepemimpinan. Brad mengambil contoh pada saat dia mendapatkan kesempatan bertemu dan berbicara dengan Jenderal Norman Schwarzkopf, yang merupakan salah satu Jenderal yang memimpin perang teluk melawan Irak , Saddam Hussein pada tahun 1990.

Norman mengatakan bawah sebagai Jenderal, pada saat dia ditetapkan untuk bertangung jawab ," When placed in Command, take charge," sebagai pemimpin, dia harus proaktif dalam mengambil tindakan atau taking ownership dari peperangan tersebut, bila tidak, anak buahnya akan mati. Disini Brad mengatakan bahwa di bisnis pada saat kita tidak mengambil keputusan dalam memimpin bisnis, mungkin tidak langsung ada karyawan yang mati, tetapi sebenarnya bisnis itu tidak lama lagi akan mati.

Jadi sangatlah penting untung " Be Decisive" untuk berani mengambil keputusan di bisnis dan hidup anda. Bagaimana agar kita siap, confident dan berani mengambil keputusan, Brad mengutip salah satu gurunya, Jim Rohn, yang mengatakan, " Never wish your life were easier, wish that you were better." Janganlah berharap kamu akan menghadapi hidup yang mudah, tapi berharaplah bahwa kamu akan lebih baik dari hidup.

Untuk lebih baik dari hidup, Brad mengutip Jim Rohn lagi , " Work Hard on youself than you do on your job", kerja keraslah pada diri anda sendiri, jauh lebih keras dari kerja keras anda pada profesi anda.

Dari sini, Brad membawa kita membicarakan bagaimana memiliki unlimited marketing budget di bisnis kita. Pada dasarnya untuk mencapai ini, ada 3 faktor: acquisition cost, lifetime value dan profit pada sale pertama.

Brad percaya bahwa pada bisnis, yang kita lakukan adalah membeli customer kita, bisa dengan banyak cara: advertising, networking, referral, dan lain-lain. Tapi intinya adalah bahwa dengan cara apapun, kita telah menngeluarkan biaya untuk mencapatkan customer ini. Biaya inilah yang disebut acquisition cost. Biaya meng akusisi customer. Pilihlah biaya yang paling murah. Untuk mengetahui caranya, anda bisa menghubungi saya di www.actioncoach.com/juristianamadin, dan kita bisa bertemu muka untuk saya terangkan caranya.

Dengan mendapatkan akusisi yang murah, berarti anda akan mendapatkan customers lebih banyak dan bila biayanya rendah, maka pada saat dia melakukan pembelian pertama kepada anda, akan besar kemungkinan anda sudah bisa mendapatkan profit dari pembelian pertama per customer. Bila anda bisa melakukan ini, berarti anda sudah mendapatkan unlimited marketing budget.

Untuk menset diri anda lepas dari bisnis ( set u free in business), yang anda lakukan tinggallah menjaga supaya si customer ini menjadi customer anda selama mungkin dan melakukan repeat businesses, atau jumlah transaksi dan average billingnya dinaikkan. Bila ini berhasil, berarti marketing anda sudah sangat sukses.

Kemudian Brad mengajarkan kita bagaimana menggunakan Action business chassis untuk menset diri kita terlepas dari bisnis kita dan mendongkrak profit kita sebesar mungkin. Ada 5 faktor yang musti diperhatikan: leads, conversion rate, # transactions, Average sale dan profit margin. Bila anda ingin tahu bagaimana memakai ini di bisnis anda, click www.actioncoach.com/juristianamadin, dan saya akan membantu anda secara langsung bagaimana caranya.

Berikutnya Brad bicara bagaimana menggunakan Online Media/Internet untuk membantu bisnis kita:

1. Pertama dia bilang, sangat penting untuk memiliki multiple websites yang akan membawa traffic ke main website kita. Jadi bikinlah website-website kecil yang akan membawa traffic ke main website.

2. Blog. Disini dia langsung mempromosi cara make money via facebook dan anda bisa belajar gratis caranya dengan pergi ke facebook.com/bradleysugars

3. Content is King. Sediakanlah isi blog dan website anda dengan materi , atau kontent yang berkualitas, karenan inilah yang akan membuat diri anda terangking tinggi di google dan memberikan alasan kepada orang lain untuk datang ke website atau blog anda. Jadikan diri anda menjadi resource center.

4. Hire a computer geek. Delegasikan pekerjaan ini ke orang yang memang ahlinya, agar waktu anda bisa di alokasikan ke area kekuatan anda.

Lalu Brad juga mengajak kita untuk membuat video testimonial via youtube, dan mengkomunikasikannya via twitter.

Lalu Brad memberikan formula pada kita untuk make money online:

1. Add value/educate/inform your audience. Utamakanlah educational based marketing, agar anda dianggap sebagai expert di market.

2. Interact with people. Send info and talk to them to interact.

3. Ask people to make a purchase. Mintalah mereka membeli.


Berikutnya Brad memberikan formula untuk mengimplementasikan Leadership di bisnis:

1. Dream. Bermimpilah dan dokumentasikan mimpi ini.

2. Tetapkan goals anda.

3. Siapklan plannya/rencana kerjanya.

4. Actions, ambil tindakan.

PRnya buat kita: rank diri anda 1-10 untuk kegiatan diatas tadi , apa yang musti dilakukan agar mencapai rangking 10.

Terakhir Brad menutup dengan beberapa statements:

" Difference between ordinary and extraordinary is a little bit extra. EVery day , just do a little bit better."

" My only job in life is to be the best I can be"

" As human beings we are blessed by choice and also burden by it"

" The best in being human, you can change your life".