In the process of growing the business, in my experience coaching many companies, this question is also one of the crucial question that many business owners are suffering. What I usually find out when I started to dig out the problems, I realize that many business owners do what I call abdication, instead of delegation.
Sales in my understanding is the process of converting prospects or leads into a new customers. Many business owners do not want to deal with the headache of finding the right ideal prospects, but throw the whole responsibilities to their sales department and their sales force to do their work for them. This will just not work.
In maketing and sales, they are only 3 things that we need to get and have: getting new customers/clients, keeping old customers/clients and having a unique selling proposition to escape price wars. Therefore here are the steps that need to be taken to produce results with your sales:
- Having a good tactical marketing plan system that can bring you a steady hot qualified prospects for your sales department to convert to new clients.
- Having a strong Unique Selling Proposition that communicate your ultimate advantage in the market, communicate your sensational offer and communicate your powerful promise so that you can escape price wars in your industry.
- Having a strong Sales Management System that will create a high performance sales force by scripting their approach, coordinating their activity with the right CRM software solution and measuring their performance activity that relates to their paycheck.
- Hire your Kingdom Business Coach to help you to implement all of the above and hold you accountable for the results.
There you have it, 4 basic things that you need to do to deliver results on your sales department. To know more and start getting results fast, please contact www.kingdombizoach.com and ask us about our Marketing Mastery Class.
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