In my career helping business owners to earn more business, I found out that many of them do their business process unconciously to please their new and existing clients. From the process of getting qualified leads, converting them to be new clients and servicing clients, they do specific things routinely, but did not realize that what they do can give them tremendous leverage in promoting new business and creating growth. What I meant by this, what I mean is using guarantee and communicate it to your market and use this to get new businesses.
Many potential leads and potential new customers often times do not want to do business is because they are afraid to risk something, in my experience, the 80% risks are:
1. Risk of making the wrong the decisions.
2. Risk of losing money.
3. Risk of Not Receiving What They Pay For.
4. Risk of not Being Satisfied or not enough ROI from the purchase.
Now yours might be the same or different, but in my experience, one way to make our marketing efforts more effective in getting qualified prospects and prevent objections are by addressing what we can guarantee. Like I mentioned above, many businesses already did stuff like money back guarantee, replacing broken products with the new ones, but many of them do not communicate it to their guarantee statements. Do it ! It will bring you more business. Here are some of the steps to do it:
- Identify 3 biggest frustration that your target market experiencing and ask yourself whether you can remove that frustrations and use that as your guarantee.
· Create a step by step sales process system to remove customers risk and objections.
· Answer the three important questions about your business which are: what is your business ultimate advantage to the customers benefit compare to that of ther competitors? Whats your sensational offer? And what can you promise to the customers.
· Use the answers above to all you marketing efforts in all marketing medium.
· Hire Kingdom Business Coach where we will help you making your Solid Guarantee using our 6 Steps to Creating Rock Solid Guarantee Process in your Business.
There you have it, some preliminary steps that you can use right away to create your guarantee to promote your business and differentiate yourself with your competitors.
To get the most of our help, please check out our Marketing Mastery Master Class Program at www.kingdombizcoach.com where our staff will email you with its detail on how can this program benefit you tremendeously.
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